Create pos branding by stepping away from the disney cartoon image. The look now matches the captain's attitude, synonymous with the brand and its mature audience. His grudge, scruffy, still-have-some-tricks-up-my-sleeve look, and layered background add texture and depth, to the captain and the taste of the rum. Creating a logo tie up for captain and cola, help consumers be specific when ordering drinks. 'captain and cola' vs rum and cola is also supported by theme events such as mardi gras and march madness.

ROLE: BRAND RE-STAGING, CONCEPT/DESIGN AND EXECUTION

LANDOR | 2007 USA