Accentuating the unique blend of 3 specific tabacco leaves, through these almost magical surroundings speak to the pleasure and satisfation of the product. Cellophane wraps that match the advertising. This brand is known for the harmony of 3 distinct tobacco leaves. These are the main elements on the cellophane wraps. The typography adds to the almost musical nature of these packs. Relaxation guaranteed.
ROLE: CONCEPT, DESIGN AND EXECUTION
YOUNG AND RUBICAM | 2006 RUSSIA/ UKRAINE