Educate consumers on the benefits of shopping at lord and taylor. Secondly, bring attention to the many brands offered under one roof. Elevating the shopping experience by offering the consumer's 'a bit more', like the customized alterations and more designer names under one roof. The visual reflects the extra bit you get and should aspire for in all walks of life, featuring top brands and an attitude befitting the brand. the decadence and the aspect of luxury are played up in the visual execution.
ROLE: CONCEPT, DESIGN AND EXECUTION