Take the pole fitness society and add a little car racing to it, and you get... pole position. This site is sensual and strong, just like the sport of pole dancing. It has undertones of racing to add that extra oomph (not that its needed). The look of the site is inspired by the dash board of a racing car. The site transports you to another dimension of yourself, unafraid, strong and sexy. a place to play with your sexuality in a safe environment.
ROLE: CONCEPT, DESIGN AND EXECUTION