The visual look is that of hope and optimism. Pots offers its visitors not only a hot meal, but everything to get the individual back on their feet. From legal advise to haircuts, puts does it all. They also organize charity events like, a reggea night with the Toots and Maytals, all geared towards funraising.

ROLE: CONCEPT, DESIGN AND EXECUTION

MCCANN | 2009 USA