The website gives the viewer a thorough overlook of all the services provided and a means to make donations. The visual look is that of hope and optimism to match the print ads. The website changes its look to match the time of day, be it dawn, morning, twilight or night, letting you know that anytime is a good time for a donation to help the less fortunate.
ROLE: CONCEPT, DESIGN AND EXECUTION
MCCANN | 2009 USA