Coming up with a communications look for below the line branding which adjures itself to customization from market to market without losing brand identity. The strategy behind both concepts are deeply rooted in the history of the brand, its russian heritage brought forward with a modern twist. both ideas have strong branding elements, true to smirnoff alone. The first, the paint roller theme. rollers with different elements are provided, with an example of its implementation. The second, the sticker theme. stickers of elements just like the paint roller are provided.
ROLE: BRAND STRATEGY, CONCEPT AND DESIGN