A.K. Rikk's had matured from a men's clothing store into a luxury brand for men, women, and the home. We saw an opportunity to transform its website from a simple blog into a richer experience that would reinforce everything customers encountered at the store. The new site presents a curated interaction, inviting visitors to explore galleries for inspiration, learn about the brand's culture through the blog, obtain staff obsessions through ecommerce, and engage in social media. Like a visit to our client's store, an interaction with their site has become a fun, informative, and highly fashionable event.