A great on-line non profit donation site, brings together funds collected for a pre-selected project. The group aims to help a community live better one project at a time. The visual look of the brand is that of a network of strangers all connected by the web, coming together to blossom into the task on hand, for a brighter future. The visual is an abstract representation of a tree. the word change is highlighted as a visual representation of what the funds donated do.
ROLE: BRANDING, DESIGN AND EXECUTION