< Niyati Mehta. Design Communications.
NIYATI

NIYATI

LIFESTYLE


THE WORKING GROUP



Come up with a core branding element that can look differnet enough to showcase a specific trade, while still maintaining an overall cohesive brand identity. Fortune 500 companies are approached by this group to enrich the growth and overall balance of their employees. This group will teach art appreciation, provide golf lessons, offer a weekly yoga class and much more. So far this company has 14 sections, varying from concierge service to nutritional wellness. The challenge was to keep the look for all the services united. The 'o' motif is the element which is played up to evoke the essence of each service provided, which in turn connects all services visually under the same parent company.

ROLE: BRAND STRATEGY, DESIGN AND EXECUTION

2010 USA