Create hype and motive target audience to buy tickets to the game. Only seven markets with seven teams nation-wide. budget: less than 300K. primarily target, girls between the ages of 12-17 who play soccer, could also include their families. Focusing mainly on the seven markets with soccer teams. Research revealed reality shows have a strong influence on our primary target. since all sports are in essence 'reality shows', leverage olympic players to promote game as a reality show.

ROLE: CONCEPT AND DESIGN

MCCANN | 2009 USA